Highlight the important tasks
performed by the marketing managers.
Explain the important components of
the marketing environment.
What are purposes of segmentation?
Suggest various alternatives bases
of segmentation with suitable
What are the various stages of the
new product development and launch.
Explain with examples.
4. a). Explain various tools
commonly employed for sales promotion.
b). Highlight the purposes of
marketing control. Suggest various
techniques of marketing control.
5. a). Explain various types of
marketing channels used.
b). Write a note on the buying
6. Write notes on
a). Marketing Information System
b). Marketing Mix
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