Environmental Scanning

Environmental Scanning: Environmental scanning – as well referred to as Environmental Monitoring – is the system of collecting data related to a company’s environment, analyzing it and predicting the effect of all possible environmental changes. Successful marketing relies upon in large part on how a company can coordinate its marketing programmes with change in environmental. […]

Continue Reading

Marketing Information System

Marketing Information System – The Concept: The term ‘Marketing Information Systems’ means a platform for collecting data or information from a range of internal and external source and managing and organizing that information by an organisation. MKIS evaluates the data needs of various administrators and builds up the necessary data from provided information in time […]

Continue Reading

Market and its classification

Market and its classification: Definition – What is Market? The term ‘market’ derived from Latin word ‘marcatus’ having a verb ‘mercari’ implying ‘merchandise’ ‘ware traffic’ or ‘a place to conduct business. In common words the word ‘market’ means a place where things to be traded and persons are actually present. It is a place where […]

Continue Reading

Components of Marketing

Components of Marketing: Marketing is the effective practice of making responses, hopefully in a predictable manner. The components of marketing are: Continuous review, Growth of enterprise and Marketing Strategies: Continuing to evaluate the strengths and weak spot of the enterprise and its advertising and marketing techniques with regards to constantly enhancing techniques. Organizing Market Research: […]

Continue Reading

The 4Ps of Marketing

The 4Ps of Marketing: Product: In the marketing, the service or product is the most critical element. There is a famous saying: “Without an amazing product, you’ve got nothing.” Product is related to satisfying the consumer wants and needs in market. Customers accumulate goods for the singular purpose that is to meet their wants and […]

Continue Reading

Difference between Marketing and Selling

Difference between Marketing and Selling: Marketing Concept: Marketing orientation begins with the client and the organization strives to study customer’s wants, develops suitable services or products to fulfill the demand of customers. Business is considered as a customer need fulfilling activity. All departments coordinate their acts and the point of interest is on client desires. […]

Continue Reading

Stress Management

What is Stress: Stress these days is a major cause of harming the employees’ health and performance. Stress means tension or pressure any individual feels in life. Stress is an unavoidable feature of human life. Every individual have needs and demands that create pressure or stress in life. Beyond some level stress can result in […]

Continue Reading

Group Decision Making

Group Decision Making: Organizations are compiled of different type of groups, formal and informal group. Both of these groups have to make decisions for different situations. Decision making is a collective process. Members interact with each other and come to a final decision that is collective decision. The decision may be taken by voting or […]

Continue Reading

Role of leadership in a team

Role of leadership in a team: Leader is the key element that decides the success of a team. It is presence of leader that can result in to effective decision making, giving direction to the team and ensure participation of each member. He can be appointed by the management or elected by the team members. […]

Continue Reading

Work Teams

Work Teams: A team can be defined as a group whose members have complementary skills and are committed to a common purpose or goals which they hold themselves mutually accountable.- Smith & Katzenbach. All groups are not team but all teams are some kind of group. A group is unit of some individuals that interact […]

Continue Reading