Essentials of effective planning

Essentials of effective planning/ planning process: The main function of marketing is to enhance the managerial effectiveness. “Marketing planning is the most essential practice management engages in”, as put by Prof. David J. Rachman. Planning is nothing more than a formalization of different options available. In recent times, planning has become more formalized and a […]

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PTU MCA Question Papers December 2019

PTU MCA Question Papers – December 2019. Punjab Technical University MCA Question Papers for Download. MCA PTU Question Papers December and onward.   Semester 1 Subject Code Subject Name Download MSIT- 102 Object Oriented Programming in C++ Download PGCA-1901 Mathematics Download PGCA-1902 Fundamentals of Computer and Programming In Python Download PGCA-1903 Operating Syatem Download PGCA- […]

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Factors influencing Marketing

Factors influencing Marketing: There are several factors that have created market of new products and influence marketing in recent times. These are discussed as below. Population: The boom in populace evidently will increase the demand also. Markets are made from people. Increase in general population causes growing the markets, growing the consumers, who’ve elevated demand […]

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Marketing and its Characteristics

Marketing and its Characteristics: Goods and services do not move from market to users. There is a definite mechanism that facilitates exchange of money with goods or services for mutual benefit. Marketing connects the users and producers by a coordinated method. Marketing can be defined as follows. Marketing is a business process by which products […]

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Marketing Management and its functions

Marketing Management and its functions: Marketing management is very important in business management that facilitates movement of goods and services from manufacturers to users. All the major functions of management i.e. planning organizing directing controlling are the parts of marketing management. Through proper marketing management profit earning motive of the business is achieved by providing […]

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Scope of Marketing

Scope of Marketing or Tasks of Marketing: Marketing is task of promotion selling and delivering the products and services to the target customers according to their needs and demand. Marketing involves ten types of tasks as follows. Goods: goods means the items that are related to the daily need needs like food shelter and clothes […]

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Environmental Scanning

Environmental Scanning: Environmental scanning – as well referred to as Environmental Monitoring – is the system of collecting data related to a company’s environment, analyzing it and predicting the effect of all possible environmental changes. Successful marketing relies upon in large part on how a company can coordinate its marketing programmes with change in environmental. […]

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Marketing Information System

Marketing Information System – The Concept: The term ‘Marketing Information Systems’ means a platform for collecting data or information from a range of internal and external source and managing and organizing that information by an organisation. MKIS evaluates the data needs of various administrators and builds up the necessary data from provided information in time […]

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Market and its classification

Market and its classification: Definition – What is Market? The term ‘market’ derived from Latin word ‘marcatus’ having a verb ‘mercari’ implying ‘merchandise’ ‘ware traffic’ or ‘a place to conduct business. In common words the word ‘market’ means a place where things to be traded and persons are actually present. It is a place where […]

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