Articles and content based on Management subjects like Total Quality Management, Human Resource Management, Principles of management etc.
Types of Consumer buying Decisions: It is complexity and difficulty of the purchase situation that influence the purchase decision process. At one side, people or small corporations make routine decisions without much effort due to the fact they’re perceived as much less complicated and contain little or no risk. At the opposite end are organisational […]
Continue ReadingBuying Patterns of Customers: Organisational approach to making purchases and their buying patterns are different compared to final consumers in many ways. Formality: All organizations make their buying decisions in a formal and planned way. As maximum organizational purchases are likely to be complicated and technical and monetary risks are drastically high, buying behavior is […]
Continue ReadingDemand Patterns: Business-to-business marketers should understand numerous distinctive features related to market structure and demand of organisational buyers. These features are discussed here. Geographical Concentration: Organisational buyers are usually located in certain geographic areas as compared to individual consumers. Example: Most IT companies are situated in the southern states of India. Fewer but Larger Buyers: […]
Continue ReadingBusiness-to-Business Customers: Organizations are big and complicated entities and developed preferences, memories and manners via perceptions, data processing and practice. A corporation develops its culture (referred to as company culture) that determines extraordinarily solid approach of behaviors through the years and throughout situations. Organizational customers are available in numerous forms. Agricultural customers consist of the […]
Continue ReadingTypes of Customers: Anyone who often makes purchases from a shop or an enterprise is named as customer of that shop or the company. Thus a consumer is generally described in phrases of particular save or enterprise. Let us discuss five different types of customers based on their buying habits. Loyal Customers: Loyal Customers are […]
Continue ReadingEssentials of effective planning/ planning process: The main function of marketing is to enhance the managerial effectiveness. “Marketing planning is the most essential practice management engages in”, as put by Prof. David J. Rachman. Planning is nothing more than a formalization of different options available. In recent times, planning has become more formalized and a […]
Continue ReadingFactors influencing Marketing: There are several factors that have created market of new products and influence marketing in recent times. These are discussed as below. Population: The boom in populace evidently will increase the demand also. Markets are made from people. Increase in general population causes growing the markets, growing the consumers, who’ve elevated demand […]
Continue ReadingMarketing and its Characteristics: Goods and services do not move from market to users. There is a definite mechanism that facilitates exchange of money with goods or services for mutual benefit. Marketing connects the users and producers by a coordinated method. Marketing can be defined as follows. Marketing is a business process by which products […]
Continue ReadingMarketing Management and its functions: Marketing management is very important in business management that facilitates movement of goods and services from manufacturers to users. All the major functions of management i.e. planning organizing directing controlling are the parts of marketing management. Through proper marketing management profit earning motive of the business is achieved by providing […]
Continue ReadingScope of Marketing or Tasks of Marketing: Marketing is task of promotion selling and delivering the products and services to the target customers according to their needs and demand. Marketing involves ten types of tasks as follows. Goods: goods means the items that are related to the daily need needs like food shelter and clothes […]
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