Factors influencing Marketing

Factors influencing Marketing: There are several factors that have created market of new products and influence marketing in recent times. These are discussed as below. Population: The boom in populace evidently will increase the demand also. Markets are made from people. Increase in general population causes growing the markets, growing the consumers, who’ve elevated demand […]

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Marketing and its Characteristics

Marketing and its Characteristics: Goods and services do not move from market to users. There is a definite mechanism that facilitates exchange of money with goods or services for mutual benefit. Marketing connects the users and producers by a coordinated method. Marketing can be defined as follows. Marketing is a business process by which products […]

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Marketing Management and its functions

Marketing Management and its functions: Marketing management is very important in business management that facilitates movement of goods and services from manufacturers to users. All the major functions of management i.e. planning organizing directing controlling are the parts of marketing management. Through proper marketing management profit earning motive of the business is achieved by providing […]

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Scope of Marketing

Scope of Marketing or Tasks of Marketing: Marketing is task of promotion selling and delivering the products and services to the target customers according to their needs and demand. Marketing involves ten types of tasks as follows. Goods: goods means the items that are related to the daily need needs like food shelter and clothes […]

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Environmental Scanning

Environmental Scanning: Environmental scanning – as well referred to as Environmental Monitoring – is the system of collecting data related to a company’s environment, analyzing it and predicting the effect of all possible environmental changes. Successful marketing relies upon in large part on how a company can coordinate its marketing programmes with change in environmental. […]

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Marketing Information System

Marketing Information System – The Concept: The term ‘Marketing Information Systems’ means a platform for collecting data or information from a range of internal and external source and managing and organizing that information by an organisation. MKIS evaluates the data needs of various administrators and builds up the necessary data from provided information in time […]

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Market and its classification

Market and its classification: Definition – What is Market? The term ‘market’ derived from Latin word ‘marcatus’ having a verb ‘mercari’ implying ‘merchandise’ ‘ware traffic’ or ‘a place to conduct business. In common words the word ‘market’ means a place where things to be traded and persons are actually present. It is a place where […]

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Indian Ocean

 Indian Ocean: Indian Ocean is the third largest ocean in the world after Pacific and Atlantic Ocean. All of the Indian Ocean is entirely located in Eastern hemisphere and the center of the Eastern Hemisphere, 90th meridian east passes through the ninety East Ridge. This ocean covers an area of 70,560,000 km square or 19.8 […]

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Components of Marketing

Components of Marketing: Marketing is the effective practice of making responses, hopefully in a predictable manner. The components of marketing are: Continuous review, Growth of enterprise and Marketing Strategies: Continuing to evaluate the strengths and weak spot of the enterprise and its advertising and marketing techniques with regards to constantly enhancing techniques. Organizing Market Research: […]

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The 4Ps of Marketing

The 4Ps of Marketing: Product: In the marketing, the service or product is the most critical element. There is a famous saying: “Without an amazing product, you’ve got nothing.” Product is related to satisfying the consumer wants and needs in market. Customers accumulate goods for the singular purpose that is to meet their wants and […]

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